https://www.tiktok.com/@jiinlarakim?_t=8dfsaW3OM58&_r=1 In terms of past content experiences relevant to the role of "Ideating creative direction across all TikTok spheres," "Posting content on your own social channels with the opportunity to be featured on Root as well," "Executing against content briefs providing unique perspective and strong content pieces," and "Working hand-in-hand with the Root team to monitor trends, areas of opportunity, and overall organic social strategy," I have a diverse range of experiences that align with these responsibilities. Firstly, during high school, I had the opportunity to create music playlists for different target audiences, showcasing my ability to curate content that resonates with specific demographics. This involved understanding the preferences and interests of different groups and crafting playlists that catered to their tastes. Additionally, I created a music video for a music album published by my mom and conducted a social media campaign to promote it. This experience allowed me to exercise creative direction and effectively communicate the album's message and brand through visual storytelling and engaging content. Moreover, I served as the social media manager for a Korean school in Colombia for over two years. In this role, I managed various social media platforms, curated content, and implemented social media strategies to engage with the school community and promote Korean culture. This experience honed my skills in ideating creative directions, executing content strategies, and monitoring trends to drive organic engagement. Furthermore, I worked as a social media manager for a nonprofit organization focused on helping indigenous children in the Colombian desert. This role involved creating and curating content that effectively communicated the organization's mission and inspired support from the online community. I gained valuable experience in executing content strategies for a cause-driven organization and understanding the importance of storytelling and visual communication in fostering engagement. Lastly, as a user experience student with a focus on research and a minor in graphic design, I have developed a strong foundation in understanding user needs and preferences, as well as effective visual communication. These skills are crucial for ideating creative directions and developing content that resonates with TikTok's diverse audience. Overall, my past experiences in curating music playlists, creating music videos and social media campaigns, managing social media platforms for diverse organizations, and my current studies in user experience and graphic design align well with the responsibilities of the role, and provide me with the skills and insights to excel in ideating creative content direction and executing strong content pieces across various TikTok spheres.

One snack brand that is excelling in their social strategy is Goldfish. For over 50 years, Goldfish has been the "snack that smiles back" – one of the most iconic and beloved snacks among kids and parents alike. While the brand's position remains strong, our preliminary research identified key challenges for its future success. However, Goldfish has managed to overcome these challenges through their exceptional social strategy. One aspect that sets them apart is their flexibility in collaborating with different brands, which gives a sense of accessibility and friendliness. Goldfish has successfully leveraged social media platforms to engage with their audience in creative and interactive ways. Through partnerships and collaborations, Goldfish has been able to tap into different markets and reach a broader audience. They have collaborated with various brands and influencers, creating exciting co-branded content and giveaways. By doing so, Goldfish extends its reach beyond traditional marketing channels and creates a sense of community and connection among its consumers. Goldfish's social strategy emphasizes user-generated content and encourages their fans to share their experiences with the brand. They run engaging contests, challenges, and campaigns that encourage fans to showcase their creativity and love for Goldfish snacks. This approach not only increases brand loyalty but also generates a sense of excitement and inclusivity. Furthermore, Goldfish utilizes social media to listen and respond to their customers. They actively engage in conversations, address inquiries, and show appreciation for their fans. This personalized approach strengthens the bond between the brand and its consumers, fostering a positive brand perception and building long-term relationships. Overall, Goldfish's social strategy demonstrates a keen understanding of their target audience and leverages the power of collaboration, user-generated content, and genuine engagement. By embracing social media as a tool for connection and interaction, Goldfish has successfully cultivated a strong and loyal community of snack enthusiasts while staying true to their brand promise of being the "snack that smiles back."

If I were a poppi flavor, I would be "Raspberry Rose," representing my positive mindset and embracing multiculturalism. It combines the tangy energy of raspberries with the elegance and unity symbolized by roses, celebrating diversity and fostering a harmonious environment.