I enjoy to go to Hotworx with my friends in Starkville. I enjoy moving the body!

Yes!

I ensure my content always aligns with a brand’s messaging by following a consistent, intentional process that keeps everything on-brand while still feeling authentic and creative. Here’s how I approach it: 1.  Deeply understand the brand guidelines Before creating anything, I thoroughly review the brand deck, style guide, tone of voice, key messaging pillars, dos and don’ts, and any campaign-specific directives. I bookmark or screenshot the most important points (e.g., approved hashtags, color palette, phrases to use or avoid) so they’re always top of mind. 2.  Identify core messaging and values I distill the brand down to its essence: What are the 3–5 key things they want every piece of content to communicate? For example, if a brand emphasizes “fun, better-for-you indulgence,” I make sure every video highlights taste, health benefits, and joy—never just one in isolation. 3.  Plan content with the brand’s goals first I start with the objective: Is this post meant to drive awareness, trial, community, or education? I map out ideas against the brand’s current campaign or seasonal priorities so nothing feels random or off-message. 4.  Use approved assets and language I stick to provided visuals (product shots, logos, fonts), music that matches the vibe, and phrasing that mirrors the brand’s voice. If something isn’t explicitly approved, I either ask for clarification or find a safe alternative. 5.  Run a quick alignment check before posting I have a mental (or written) checklist: •  Does this reflect the brand’s tone (playful, premium, bold, etc.)? •  Are the key messages clearly communicated? •  Would the brand team feel proud sharing this? •  Does it avoid any restricted claims or visuals? If anything feels borderline, I revise or seek approval. 6.  Seek feedback and iterate Especially early in a partnership, I submit drafts or concepts for review. I pay close attention to feedback and adjust future content accordingly—this builds trust and keeps everything tightly aligned over time.