I tend to work best in environments with a balance of both, but I especially enjoy roles with creative freedom and flexibility.

I would start by studying the niche almost like an online culture instead of just looking at views. I’d analyze what types of videos people are repeatedly engaging with, the pacing, hooks, editing styles, comments, emotional reactions, and even the language creators use when talking about products in that space.

From there, I’d identify patterns across content. For example, in fitness or food brands, a lot of viral formats come from relatable routines, what I eat in a day videos. I’d then break down why those formats worked and adapt the structure to fit the brand’s personality instead of copying trends directly.

I have experience creating a variety of digital and visual content through leadership roles, student organizations, and past internship work. I’ve created marketing graphics, promotional materials, presentation assets, and short-form social media content designed to increase engagement and event participation.

I’m comfortable using tools like Canva, CapCut, and Adobe Acrobat for content creation, editing, and branding materials.