Study-Break Glow Stations

During midterms and finals, create a glow-up station with 5-minute touch-ups using ColourPop products. Students leave refreshed and with samples and perfect for finals-week glows. This could be an outdoor pop-up or inside library buildings as well!

I’d engage my audience by combining on-campus activations with social content. I’d host product testing sessions and giveaways on campus by partnering with clubs I’m involved in, like Women in Business and Women of the College of Computing, to reach a wide range of students. I also have friends on sorority executive boards, which would make it easy to help plan fun, social events centered around ColourPop products. On the digital side, I post consistently on TikTok, so I’d feature ColourPop in my day-in-the-life and GRWM videos to show how the products fit naturally into my everyday routine.

I might actually be ColourPop’s biggest fan, especially when it comes to the lip liners—I’ve been using them for a few years now. I love the texture and how smooth they are, and there are so many shade options that I can always find the perfect match. I’m able to switch it up seasonally too, with lighter shades for the summer and deeper cherry tones for the winter. I especially appreciate how well your darker shades work with my complexion. I feel like nowadays it’s rare to find a brand where I consistently feel like everything just works for me. I also love ColourPop’s other products, from lip products to eyeshadows; they’re high quality, easy to use, and fun to experiment with.