retinol, vitamin C, and hyaluronic acid.

A wellness and beauty brand with a remarkable social media presence is "Glossier." What sets Glossier apart is its exceptional ability to create a sincere sense of community and engagement through its social media platforms. Glossier has successfully incorporated user-generated content by encouraging its customers to share their experiences and showcase how they use their products. This not only establishes a stronger connection with their audience but also serves as authentic testimonials. The brand's relatable and approachable content style resonates with its target demographic, making its social media channels feel like a conversation rather than a one-sided promotion. Additionally, Glossier employs a consistent aesthetic across all its platforms, utilizing soft, pastel colors and minimalistic design elements that reflect the brand's overall image. This consistent visual identity creates a recognizable and memorable brand presence. In conclusion, Glossier's social media success stems from its sincere community engagement, user-generated content strategy, consistent aesthetic, and interactive approach, all of which contribute to setting the brand apart in the wellness and beauty industry.

Functionality: If the product doesn't function well or it does not fulfill its purpose, the product's not good and it needs some improvement User experience: How easy and intuitive it is to use the product. The product should not be too complicated to use. Should be easy to navigate, understand its function, etc. Performance: Factors such as speed, accuracy, and efficiency are important. If the product's lagging or not providing what it is supposed to do, people are not going to consider using it. Appearance is quite important as it's the 1st thing people look at and then form an opinion about it. Price and value: Whether the product offers good value for its price.