I would lead sampling efforts by turning them into experiences rather than just giveaways. On campus, I’d host pop-up sampling moments in high-traffic areas like residence halls or student events, pairing products with interactive elements such as mini demos, themed days, or social media challenges. Off campus, I’d collaborate with local cafés, fitness studios, or community events to reach students in spaces they already enjoy. By making sampling fun, social, and shareable, I’d help create genuine excitement and lasting connections with the brand.

I would engage my audience by creating authentic, relatable content such as quick tutorials, “get ready with me” videos, and everyday looks that show how easy and versatile ColourPop products are. I’d focus on honest storytelling and interaction through polls, Q&As, and encouraging followers to share their own looks, helping build a fun and inclusive community around the brand.

I love that ColourPop makes beauty feel fun, accessible, and inclusive. Their products are high quality while still being affordable, which makes experimenting with makeup feel approachable rather than intimidating. I also admire how ColourPop embraces creativity and individuality, encouraging people to express themselves in whatever way feels most authentic to them.