I would host engaging Eva NYC events on campus that bring the brand to life in fun, social settings. For example, I could organize a Bar/Restaurant Pop-Up at one of the large venues I create content for, featuring mini styling stations, quick hair tutorials, giveaways, and a selfie corner to encourage social sharing. I could include Eva NYC in my large friend group settings. For example, at our Galentine's party, we could include a Galentine’s Glow Bar where friends and students celebrate friendship while trying products, participating in interactive demos, and capturing fun, themed content. Additionally, I could partner with a sorority for a more intimate Sisterhood Styling Night, offering product samples, personalized tips, and styling challenges that strengthen connections and build excitement for Eva NYC across campus.

IG:@lifewithlailah_

TT: @_lifewithlailah

I’ve been actively involved in campus organizations that allow me to lead and organize large-scale events. I’m an executive member of Buckeyes Raising Awareness in Neuroscience Club, which has over 100 general body members. Through this club, I’ve successfully planned and executed two carnival-style events with 400+ attendees and supported our 9th annual fundraising 5K. These experiences have given me strong skills in event planning, coordinating with large groups, and engaging diverse audiences — all of which I can bring to promoting Eva NYC products and events on campus.