I’d start by really understanding what makes Plant People’s products unique—whether it’s the ingredients, sustainability, or the wellness benefits—and build the story around that. In a grocery store setting, you have just a few seconds to catch someone’s eye, so I’d focus on clean, natural visuals, bold text for key benefits, and maybe short animations showing how the product supports things like stress relief or focus. I’d also think about where the screens are located and tailor the content length and pacing to match how long someone might be standing in that area.

I think the content that performs best for in-store video is short, visually engaging, and really focused on the product or promotion. Things like quick demos, limited-time offers, or eye-catching motion graphics tend to grab attention fast and help drive that immediate purchase decision.

My nearest Whole Foods location is in Rocky River, Ohio. And yes, this Whole Foods carries Crunchy Chicken bites, and I buy them often!