Yes

I would frame it as a fun, social moment of making drinks with friends, using Wave as the base to keep it light and visually engaging. The video would open with a quick hook like pouring Wave over ice while a friend reacts or says “wait, what is that?” to immediately build curiosity. Then I would cut between fast, satisfying shots of mixing the mocktail, adding garnishes, and laughing with friends to keep the energy natural and upbeat. I would end with everyone trying the drink together on camera, emphasizing the shared experience and easy recipe feel.

In my work with Eva NYC, I’ve created short-form video content designed to capture attention quickly and maintain strong retention throughout. I focus on strong hooks in the first few seconds, intentional pacing, and clean storytelling that keeps the message clear and engaging. I use Premiere Pro to cut for rhythm, layer text and audio strategically, and enhance visuals without distracting from the core idea. Over time, I’ve learned to refine content based on performance insights so each video is more engaging than the last.