I would certainly describe the way I felt after trying it out, maybe a certain environment I felt I was almost cast into when first smelling it! Like a warm beach, a cozy winter's night by a fireplace! Anything really!

Usually just how positively I feel about whatever I'm describing, whether it be a place, some new food or even a new outfit, I love to talk about the good things happening around me, in hopes to inspire my audience to try the same things!

I'd start with immediately highlighting how amazing the new product is, something they cannot/must not wait for, I'd tell them everything there is to know in an informative but short & sweet manner!