I do a case study on the brand’s socials and website to capture their ethos and the essence of the problems them solve for their customers.

Hi WellNest!My experience with branded video content centers around creating engaging, high-quality visuals that authentically represent a brand's values and connect with its target audience. I've worked with brands like Kulfi Beauty, Wildling Skincare, 100% Pure, and several in-person wellness spas and experiences to develop video content for social media, focusing on product demos, tutorials, and lifestyle content.My approach is to go beyond simply showcasing a product or service. I aim to craft a compelling narrative that resonates with viewers, making them feel like they're part of a community. I achieve this through cinematic-quality visuals, relatable storytelling, and a deep understanding of current trends. I also pride myself on over-delivering, providing clients with a range of assets, including alternative hooks, raw footage, and aesthetic B-roll, to maximize the impact and versatility of the content. I understand the importance of collaboration and am eager to work closely with your team to ensure the final video perfectly captures your client's message and tone, while also bringing a unique and visually appealing perspective."Warmly,LailaInstagram: https://www.instagram.com/aestheticbeautyeditPortfolio: aestheticbeautyedit.com

UGC content performs best when it feels real, relatable, and native to the platform. On TikTok and Instagram Reels, viewers don’t want polished commercials — they connect with content that looks like it could come from a bestie in their feed. That means opening with a strong 3-second hook, leaning into humor or storytelling, and showcasing real-life problems with authentic solutions. Adding trending sounds, text overlays, and organic-feeling transitions makes the content blend seamlessly into the scroll while still driving home the brand’s key message. Ultimately, effective UGC leaves viewers saying “this is literally me” — and inspires them to trust the product because it feels genuine, not forced. ✨ You can view more of my work on my portfolio aestheticbeautyedit.com or on Instagram https://www.instagram.com/aestheticbeautyedit/