At the moment, I don’t have a formal portfolio put together. Most of my experience has been hands-on and role-based, but I’m actively working toward compiling my work as I continue to grow in this space. 

I stay updated on Instagram and TikTok trends by being consistently immersed in the platforms the same way their audiences are. I am not intentionally chasing trends, but I am naturally exposed to them through daily use and through conversations with my peers, who are also highly engaged online. I pay attention to patterns like recurring sounds, formats, captions, and visual styles, and notice how quickly they evolve. I also follow a mix of creators, brands, and niche communities, which helps me understand how trends translate across audiences. This allows me to spot what feels authentic and timely versus what is already oversaturated.

What attracts me to influencer and social media marketing is how deeply it’s rooted in human connection. At its best, it isn’t about selling products, but about understanding people how trust is built, how identity is expressed online, and why certain voices feel genuinely authentic. Influencer marketing turns brands into conversations, not advertisements. Creators act as cultural translators for their communities, making messaging feel relatable and real. With a background in psychology, I’m especially drawn to analyzing what makes content resonate emotionally and build long-term trust. I love helping brands show up as human, not just visible.