I consider two things when it comes to reviewing a product. I, first, have to reflect on the difference the product made in my daily life. Depending on the product, it should be categorized as something needed or wanted. I then consider the benefits and harms of using/purchasing a product. From there, I will decide how it would be more beneficial for others and advertise it to the target audiences.

Rare Beauty. Their whole campaign revolves around mental health and embracing yourself as you are. I personally think the promotion around this message fits all age groups and encourages the usage of makeup to enhance your beauty. Their persona online showcases diversity, individuality, and visibility--and that's something that's hard to find in a beauty brand. It's one of a kind and I find myself supporting the brand.

It is always best to be honest no matter what. After all, product testing is a part of the process to adjust and adapt (to reach a target or broad general)! I believe that even if I couldn't continue testing products with Aura, my review was needed to make the product better. I would notify the brand and do my best to work with them on further development (if needed).