Well, there are several strategies when it comes to launching an app. I will definitely utilize; Word of mouth marketing, influencer collaborations, and campus events. I would also conduct interactive demos in high-traffic areas of the campus to showcase the app's unique features.

I'm thinking something like a "Poparazzi College Capture Challenge". It'll be a photography competition capturing unfiltered moments with Poparazzi app. Students love challenges and it's a way of being part of something bigger.