One of the most creative gifting initiatives I have seen was by Mark Jacobs for the release of one of their Daisy Perfumes. They gifted igloo coolers and pickle ball rackets along with the perfume, as the perfume came out just in time for summer. I thought this was a genius idea, as those are items that those in the beauty/fashion genre are not gifted as often. This campaign stuck out to me as everyone who received the gift made sure to mention it!

Storytelling is an essential element of marketing and partnerships, it illustrates the what, the why, and the how of your message. Sharing these elements is crucial for people to be able to connect to your campaign through their ability to relate or gain inspiration. Lastly, I believe that stories are essential to creating future hype around your campaign, as they create excitement for whats to come.