Canva Pro (Speed & Branding): For rapid development of social media assets, infographics, and brand kits. It allows me to maintain visual consistency across all marketing channels while ensuring a fast 24-hour turnaround for clients.

Figma (UI/UX & Prototyping): When designing web architectures or complex high-fidelity logos. Figma’s collaborative nature and pixel-perfect precision are essential for creating professional digital experiences.

CapCut Desktop and Davinci Resolver (High-Performance Video): I use CapCut for creating high-impact short-form video ads. It’s the most efficient tool for sync-to-beat transitions and professional color grading.

Illustrator/Photoshop (Precision): For advanced photo retouching and creating 'Hero Images' that require complex lighting adjustments to meet e-commerce standards.

I am a Business Administration student specializing in Brand Identity & Visual Marketing. My work isn't just about 'pretty pictures'; it's about strategic growth. My experience includes:

Brand Identity (Logos): I design minimalist, scalable logos that define a company’s DNA. I don’t just draw; I research market positioning to ensure the brand stands out.

Social Media Growth (Posts): I create high-engagement content for platforms like Instagram (e.g., Lumera Project), focusing on UI/UX principles and consumer psychology to drive traffic.

E-commerce Optimization: I optimize product listings (Amazon/Shopify) using advanced design techniques to increase conversion rates.

Technical Edge: , I use Canva Pro, Figma, CapCut, Photoshope....Ext, and I'm currently integrating HTML/CSS to bridge the gap between design and web development.

I combine my academic knowledge of Business & HRM with my design skills to create visual assets that actually contribute to a company’s bottom line.

louai._lmr