One idea I already have is partnering with Clemson’s It’s On Us or Delight Ministries to bring ColourPop directly into campus initiatives. For example, we could host mini pop-up events during awareness campaigns or community service activities where students can try products, take fun photos, and share their looks. This would make sampling feel meaningful and interactive, while also connecting the brand to organizations and events that already engage students and create a positive impact on campus.

I would engage my audience by creating content that feels authentic, fun, and relatable. That could be through short videos or reels showing how I use ColourPop products in my everyday college routines, tutorials for bold or creative looks, or even mini challenges and polls to get followers involved. I’d also bring ColourPop to campus through events, group hangouts, or small giveaways where students can try the products themselves. My goal would be to make the brand feel like a natural part of my community while showing how fun and versatile the products are.

I love ColourPop because the products are fun, high-quality, and affordable. I also love how the brand encourages creativity and self-expression. Trying out bold eyeshadows, playful lip colors, and mixing different shades makes makeup feel exciting and personal. ColourPop feels inclusive and relatable, and that makes me excited to share the products with friends and other students.