In the first 30 days, I’d focus on testing and learning fast:Trend-led videos: Use current sounds, formats, and memes to get quick reach.Short, strong hooks: Clear value or curiosity in the first 1–2 seconds.Educational or “quick win” content: Tips, hacks, or insights related to the brand.Behind-the-scenes & human content: Faces, process, day-to-day moments.Interactive posts: Questions, duets, stitches, and comment replies.The goal is to post consistently, see what resonates, and double down on formats that drive saves, comments, and shares.

I stay updated by being active on the platforms themselves and paying attention to what’s gaining traction in real time.I also follow industry creators and brands, review performance data, and keep an eye on trend reports — then I filter trends based on what actually fits the audience and brand, not just what’s popular.

I’m attracted to digital marketing because it sits at the intersection of creativity and data. You get to tell stories, design experiences, and then immediately see how people respond.I like that it’s fast-moving, test-and-learn, and always evolving — there’s room to experiment, optimize, and make real impact instead of guessing what works.