One of my most impressive accomplishments was contributing to a marketing campaign for INUKA during my internship at Crestwood Marketing and Communications Agency. I played a key role in creating social media content calendars, drafting campaign proposals, and researching influencers to amplify brand visibility. The campaign increased audience engagement and brand awareness. This experience helped me sharpen my content creation, market research, and digital marketing skills, while reinforcing my passion for using creativity to drive brand growth.

To recruit and engage users across multiple campuses, I would implement a peer ambassador program by identifying student representatives on each campus to serve as brand ambassadors. This strategy would involve:Collaborative Content Creation: Empower ambassadors to create localized, engaging content tailored to their campus culture.Social Media Challenges: Launch interactive challenges or giveaways to boost participation and word-of-mouth promotion.Campus Events: Organize small pop-up events or webinars to create in-person engagement.Influencer Partnerships: Collaborate with student influencers to amplify the campaign's reach.Feedback Channels: Set up feedback forms and interactive polls to involve users in the brand's development.This approach would foster community involvement, increase visibility, and build brand loyalty across different campuses.

I would describe myself as a balanced blend of both. I value following structured processes and guidelines to ensure quality and consistency, but I also enjoy thinking outside the box to bring in fresh, creative ideas. This allows me to experiment with new content formats while still aligning with the brand's objectives and audience needs.