3 content ideas + 1 in-person activation!

In-person activations and experiential marketing is my BREAD & BUTTER! I interned at Tower 28, a popular makeup/skincare brand over the summer and got a taste of experiential marketing -- I LOVED IT! I am your girll when it comes to any brand pop-up, freebies, or samplings on campus, and have experience helping huge brands such as CELSIUS and Hero Cosmetics have a presence on campus! (I am KNOWN for this and my followers are our EXACT target audience for this campaign + I've made multiple videos talking about campus happenings that all perform well!)

CONTENT IDEAS:

1) “Campus Girl on the Go” Trend: I’d recreate the viral New York “girl on the go” aesthetic with a Berkeley twist – walking down Telegraph Ave, hands full, rushing to Game Day, and realizing I forgot my makeup bag. Instead of hailing a cab, I’d Uber my Sephora essentials straight to campus!

2) “Forgot My Makeup Bag” Trend: I’d create a relatable TikTok where I realize I forgot my makeup bag before class, then order my Sephora must-haves through Uber, and glam up just in time – showing how quick and campus-friendly the delivery is.

3) “What’s in My Uber Eats Order?” Haul: (super short, quick video) A short, fast-paced TikTok that plays on the trending “I ate” phrase – starting with “I’m boutta eat” as I show my order screen on Uber, then quick 2x-speed clips of my Sephora delivery arriving, looking out the window, me doing my makeup, and ending glammed up holding my Sephora bag: “I ate—thanks to my quick Sephora delivery from Uber.” It flips the idea that Uber’s just for food while showing I “ate” my look.

CELSIUS Student Marketing Ambassador

Berkeley Women in Business

Hero Cosmetics Ambassador

Yes I live on campus! :)