I keep content fresh by staying on top of trends and tying them into new or popular beauty products. I like to mix in new releases with aesthetic, visually pleasing angles and lighting so the content feels current and eye-catching.

I also switch up formats, like routines, close-up product shots, and quick edits, to avoid repetition while still keeping a consistent style. Paying attention to what performs well and adjusting based on engagement helps me keep content both fresh and effective.

I’ve actually created a few videos featuring Lanolips on my page that performed really well in terms of engagement, which showed me how strong that type of content can be when it’s both visually appealing and relatable.

I enjoy creating aesthetic, trend-driven short-form videos that showcase beauty products in a natural, lifestyle way. I focus on clean visuals, satisfying textures, and subtle storytelling that feels authentic rather than overly promotional.

local coffee shops, cafés, and campus-adjacent markets or convenience stores.

I’d also target fitness studios/gyms and smoothie or juice spots, since the brand fits naturally into a wellness routine. Smaller boutique-style stores or trendy grab-and-go food spots would also be strong for visibility and brand alignment.

The goal is to place Saint James where it feels like an easy, everyday choice, not something people have to go out of their way to find.