I have hands-on experience creating short-form social media content for both organizations and brand partnerships. I’m a Student Social Media Content Creator at UMass Amherst, where I produce Instagram Reels and TikToks, brainstorming, filming, editing, writing captions, and following brand guidelines. I’m also a brand ambassador for Hollister and Princess Polly, where I promote their products through engaging content and share my 20% off discount codes to drive engagement and sales.

I would engage students to try Wet Hydration by integrating the brand directly into the communities and spaces where students already feel connected. As a member of the UMass Amherst Wellness Society’s executive board, I have the opportunity to bring Wet Hydration into our campus events, workshops, and meetings. It’s a natural fit for wellness‑focused programming, and students are always excited to try new products when they’re introduced in a fun, health‑oriented environment. I’m also in a sorority on campus, which opens another strong avenue for engagement. Wet Hydration would be perfect for a sisterhood event, recruitment activity, or even a themed wellness night. Between these two communities, I can create authentic, high‑energy touchpoints that get students curious, encourage sampling, and build real brand visibility across campus.

I genuinely enjoy creating both static posts and video content because they each let me showcase my style in different ways. On Instagram, I post clean, simple static photos and a lot of OOTDs on my Stories, where I tag where everything is from, those always get great engagement and feel really natural to my audience. At the same time, I’m excited to keep building out more video content, especially on TikTok. I’ve already had a viral video hit over 100k views and several others reach 3k+, so I know there’s real potential there. I’d love to incorporate even more styling videos, GRWMs, and day‑in‑the‑life content to grow that side of my platform while still keeping the polished, minimal aesthetic I’m known for.