Instagram: kkylierichardson

TikTok: kkylienicolee

One creative event idea I would love to bring to life on campus is a “Mirror Mirror: Glow Up Starts Here” pop-up, hosted right in the heart of campus at Library Mall or along State Street. The concept would center around creating an eye-catching and interactive beauty experience where students can stop by to try out SACHEU’s viral products in real time. The setup would feature a glam station with full-length standing mirrors surrounded by positive affirmations and chrome-pink branding, making it the perfect spot for students to take selfies or film TikToks. I’d offer mini product demos so students can test items like glosses or serums and see instant results. The first wave of attendees could receive mystery pink pouches filled with mini products or exclusive SACHEU merch to drive early buzz. To create even more excitement, I’d partner with a local café like MOKA or Colectivo to offer limited-edition drinks inspired by the products—think iced matcha called “Gloss Drip” or a strawberry refresher called “Sculpt Shot.” Students would be encouraged to fill out quick pre- and post-sampling surveys on-site in exchange for entry into a raffle for a full-size SACHEU glow kit. This kind of event would not only create major visibility for the brand, but also tie directly into student life, beauty culture, and content creation trends on campus.

On campus at UW-Madison, I am a club member of The Vault, National Agriculture & Marketing Association, and American Marketing Association.