I approach creating content that turns followers into fans by focusing on authenticity and connection first. Instead of just showcasing a product, I share how it genuinely fits into my lifestyle whether that’s a post workout reset, a quick “day in my life,” or a favorite things roundup. I aim to make my content feel relatable and approachable so people see themselves in it, not just me promoting something. I also pay attention to engagement, responding to comments, asking questions, and creating content that feels more like a conversation than a broadcast.

TikTok is the most effective platform for a viral beauty campaign because its algorithm pushes content to a wide audience beyond just your followers, making it easier for new products to be discovered. The short form video format is perfect for beauty content like GRWMs, product reviews, scent reactions, and before and after transitions, which naturally grab attention and drive engagement. Unlike more polished platforms, TikTok thrives on authenticity, so user generated content feels relatable and trustworthy which is exactly what resonates with audiences when trying something new

TikTok: https://www.tiktok.com/@kylie.moyy?_t=ZP-908hLekVN4Z&_r=1

https://www.tiktok.com/@kyliemoyy?_t=ZP-908hNpmj0NK&_r=1

Instagram:

https://www.instagram.com/kyliemoyy/