Considering I go to the University of Wisconsin- Madison, I would lead sampling efforts by setting up booths outside on East Campus Mall (popular spot!) on warm days. Otherwise, I have noticed many other brands would set up in some of the school buildings (ex: Wisconsin School of Business main hall) or in the dining halls (Gordon's Dining Hall). Aside from on campus, I would promote sampling efforts through social media. this could be through general posts or giveaways, specifically focused on and emphasizing ColourPop products. It would be a great way to generate content and buzz around the brand, getting others interested in learning more!

I would promote ColourPop through get-ready-with-me, "what's in my bag", unboxing, or ColourPop-specific videos on my TikTok platform. I would also make specific posts on my Instagram stories when I receive products and at random to promote the items I love. ColourPop would also be tagged in every post mentioning the brand!!

I love the variety of products ColourPop has to offer. I appreciate how they are a high-quality makeup brand, while still staying affordable. I personally love the lip scrubs/masks and the liquid blushes, and have been wanting to try the limited edition Fresh Kiss Lip Set!! I also value the originality of ColourPop, and how it is 100% cruelty free (especially as an animal lover!).