If I were in charge of Hayati’s socials for one week, I’d focus on blending brand storytelling, trend-savvy content, and authentic community engagement to drive awareness and connection. To kick things off, I’d start with a sleek brand spotlight video that introduces who Hayati is and what makes it unique, using quick cuts and a trending audio to grab attention. Midweek, I’d lean into trends by customizing a popular TikTok sound or challenge with Hayati’s aesthetic, and balance that with behind-the-scenes content like team moments, packing orders, or a day-in-the-life vlog to show authenticity. I’d also spotlight user-generated content or an influencer feature to encourage followers to tag and engage with the brand, while adding value through short tutorials or product hacks that highlight versatility. 

My favorite content creators are Mikayla Nogueira, Alix Earle and James Charles.

Tarte has built a strong social presence by leaning heavily into experience-driven marketing and community engagement. They’re best known for their influencer strategy, especially the highly visible “Trippin’ with Tarte” brand trips, which generate enormous organic buzz as creators share aspirational travel and beauty content. At the same time, they balance this aspirational image with relatability, posting everyday beauty tips and tutorials that feel accessible to their audience. Tarte also leverages user-generated content, highlighting creators of all sizes to foster inclusivity and strengthen community loyalty. Their social team is quick to adapt to trends on platforms like TikTok and Instagram, using formats such as GRWMs and product demos to stay relevant. Importantly, they maintain authenticity by engaging directly with followers and even addressing criticism openly, which makes the brand feel more transparent and approachable. Altogether, Tarte’s strategy blends aspirational storytelling, trend-savvy content, and genuine interaction, setting them apart as a leader in beauty marketing.