Countless.ai
Growth Strategist
Suppose you were in charge of ButcherBox's marketing (butcherbox.com). What would you guess are some significant segments of visitors to ButcherBox? How might ButcherBox approach marketing to these segments differently?
I would guess some significant segments are meat preferences, frequency of purchases, cooking skill, and new or returning customers. They can offer deals to new customers as well as returning customers but with a loyalty reward. ButcherBox can add a questionnaire for new customers to understand what meat they are into. They can also do this with a cooking skill questionnaire.
Countless.ai
Growth Strategist
Our product enables e-commerce brands to personalize their website (images + text) to every visitor.
What would you imagine are some different ways to segment visitors that a brand may want to use to personalize, and why?
A few ways to segment visitors are by location, age, gender, engagement, purchase stage, and interests. These are all good ways to segment visitors because they all enhance personalization which brings a better user experience.