I really enjoy following founders who are still close to their community and show the behind-the-scenes of building something. For example, I like some wellness coaches who share their daily routines and lessons while growing their practice, because it feels very real and relatable. I also enjoy smaller brand founders in the wellness and lifestyle space who talk openly about the challenges of running a business while sharing tips that align with their mission. Their content feels less polished and more authentic, which is what makes it engaging. I think that kind of transparency and storytelling builds a stronger connection with audiences than just focusing on the finished product.

I’m most active on TikTok and Instagram, where I stay on top of trends and explore different niches, brands, and strategies to see what’s working well. I also follow leading accounts that are at the top of their game in TikTok marketing, which helps me stay inspired and up to date with the most effective approaches.

Yes!