To incentivize and persuade peers on campus to enter Hulu’s secret contest, I would tap into both my personal social media presence (18k+ followers across platforms) and my in-person campus connections at UNT. On social, I would create two assets that feel organic to my audience: one that teases the “top secret” campaign in a fun, mysterious way to spark curiosity, and another that highlights the excitement around Hulu’s fall launch. By leaning into my strengths in storytelling, on-camera presence, and voiceovers, I would create content that feels like an exclusive insider tip, encouraging peers to join before they miss out. On campus, I would use my experience as a Dallas Mavericks Ambassador and with other activations to build buzz in person. I would position myself as the go-to person for inside info. I would incentivize participation with exclusivity (e.g., “you’re one of the first to know”) and FOMO (e.g., “you don’t want to miss this launch”). By combining my engaged social audience with face-to-face campus presence, I can create both hype and adoption for Hulu’s campaign throughout October.

https://www.tiktok.com/@kylee.e19?_t=ZP-8zPUpicXoNi&_r=1

https://www.instagram.com/kylee.e19?igsh=cm1wNWxxcGNpN25x&utm_source=qr

North Texas Sweethearts (a large womens organization similar to a sorority) & Country Western Dance Club