I’d make hydration feel fun, not forced — like something you actually want to post about. I’d lean into humor that college students relate to, like “when your friend brings coffee to class and you’ve already had 3 Trevis,” or “POV: you realized water doesn’t have to be boring.”I’d also use high-energy trends, bright visuals, and quick, meme-style edits to match Trevi’s personality — think flavor taste-test battles with friends, dramatic “hydration glow-up” moments, or playful “Trevi saves the day” skits after a long day in the Arizona heat.Basically, I’d bring the same energy you get from a group of friends hyping each other up — fun, colorful, and a little chaotic — while keeping the focus on how Trevi makes hydration something you look forward to.

Since I go to school in Arizona, hydration is a huge deal — the desert heat is no joke. You don’t even realize how dehydrated you are because you barely sweat, so promoting an electrolyte brand here is super relevant.I’d focus on creating content and events that connect to real campus life in the heat — like “Trevi breaks” between classes, “hydration before the hike” challenges, or sampling events at outdoor spots where people are already melting. I’d also use fun, aesthetic content that makes hydration feel like part of the college lifestyle, not just a health chore — showing colorful Trevi sticks in backpacks, dorm mini-fridge restocks, or friends trying new flavors after class.The main strategy would be mixing education with humor and relatability — making students realize how easy it is to stay hydrated and enjoy it, especially when the drink actually tastes good.

I’d make hydration feel fun and part of everyday college life instead of just something “healthy” you’re supposed to do. I’d create quick, relatable TikToks and Instagram Reels showing Trevi as the go-to drink between classes, before workouts, or during study sessions — like “hydration check” trends, GRWM moments with Trevi, or taste-test reactions with friends.I’d also use humor and campus life moments (late-night study sesh vs. 8 a.m. class vibes) to show how Trevi fits into real student routines. On top of that, I’d highlight the fun colors, flavors, and cause-driven mission so it feels fresh and meaningful — not just another drink, but a lifestyle choice college students actually want to be part of.