To make the cookie-baking video engaging, I would focus on creating a cozy, aesthetic “Target-to-kitchen” moment. I’d start with a quick hook of me walking into Target, then film a fun POV of finding the Bakr 12 Days of Cookies in the frozen aisle. Once home, I’d do a simple overhead unboxing to show the individually wrapped flavors, then bake one cookie with quick, satisfying clips—placing it on the tray, opening the oven, and a gooey cookie break at the end. I’d finish with a warm taste-test reaction and invite viewers to follow along for all 12 days.

Yes!

yes