I’d treat it like a campus trend, not an ad. I would start with student creators and micro-influencers posting relatable content that shows the app in real college scenarios so it feels organic, then build a simple viral loop like a challenge or referral incentive to drive sharing within friend groups. I’d tap into campus communities through GroupMe, Snapchat, and club chats, partner with orgs or ambassadors to spread it, and support it with real-life visibility like QR code flyers, quick demos, and small giveaways. Then I’d double down on whatever gains traction and scale it.

I stay on top of trends by consistently studying high-performing content on TikTok, Instagram Reels, and YouTube Shorts, then quickly testing similar formats.

I keep videos engaging by using strong hooks, fast pacing, clear visuals, and pattern interrupts. I also review performance data and double down on what holds attention and drives results.

TikTok, Instagram Reels, and YouTube Shorts.