A brand collab feels authentic when it fits naturally into the type of content I already make and solves a real problem for my audience. I usually show how I actually use the product in my routine instead of just talking about it.

Problem → solution videos – example: “If you struggle with bloating every day, try tracking what you eat.” Then showing how the app helps identify patterns.

• POV / relatable scenarios – example: “POV: you finally figure out which food is destroying your stomach.”

• Day-in-the-life / routine content - example: showing how I use the app during the day to track food, symptoms, and digestion.

• Educational quick tips – example: “3 habits that helped my digestion this week.”

• Experiment / challenge videos – example: “Tracking my gut health for 7 days to see what actually causes my bloating.”

I’d start by understanding the target audience and goals for the content. Then I’d brainstorm video ideas around common problems, trends, and educational topics related to the product. After that, I’d organize those ideas into a weekly posting schedule, mixing different formats like relatable videos, tips, and personal experiences. Finally, I’d track which videos perform best and adjust the calendar based on what the audience responds to.