She/Her
Kulsoom
I’m Kulsoom Shaikh, a first-year student in London studying Mathematics and Data Science.
Endorsements
Campus professional
About Me
City University London
Mathematics, computer science and data science
Class of 2027
London, UK
Interests
Interview Questions
University of Michigan
Create Jot AI Content
Can you share an example oF SOME PREVIOUS WORK? CAN BE YOUR OWN PAGE
While working as a communications manager of an entity, I also helped the marketing team to shoot and edit content, make posters and also create highlights for the instagram page.
Here is the link for the instagram page:
https://www.instagram.com/nixorfinancialservices/?hl=en
I have also been handling my sisters clothing brand's social media account, in which I handled all public relation activities, including media outreach and community engagement, collaborated with influencers and photographers to generate high-quality content and expand reach. I also planned, shot, and edited content, driving a 50% increase in engagement within 6 months. Lastly, I have also manage to engage with customers directly via DMs, comments, and live sessions to foster a loyal community.
Here is the link for the instagram page:
University of Michigan
Create Jot AI Content
How do you stay updated on the latest TikTok trends and adapt them into your content creation?
To stay updated on TikTok trends, I regularly browse the "For You" page and check out trending sounds, hashtags, and challenges. I also follow creators who are consistently riding the wave of popular trends, which helps me spot patterns early. Trend-tracking accounts and platforms like TrendTok are useful too—they give me insight into what’s gaining traction before it hits the mainstream.In addition to keeping an eye on trends, I use SEO and keyword research to make sure my content is discoverable. I research keywords relevant to the brand or product I’m promoting and make sure I’m using them in captions, hashtags, and video descriptions. This way, I can target the right audience while staying on top of what's trending. I also experiment with content formats that align with what’s working—whether it’s using a popular audio clip, creating educational content, or jumping on challenges—and optimize it to drive engagement and visibility.I’m also always thinking about the bigger picture when it comes to marketing. For example, I’ll monitor how certain content is performing in terms of engagement metrics like watch time and shares. That data helps me refine my approach and make sure the content I create not only rides the trend but also supports broader marketing goals like brand awareness and lead generation.Ultimately, I combine staying up-to-date with trends, understanding SEO strategies, and optimizing content to reach a wider audience. That way, I can create content that’s both timely and highly engaging.