1. “VCT: Cosmic Wonders with TEC” – Main Event Poster & Giveaway Teaser - This post combined dynamic visual design with strategic timing. I designed the poster following Riot Games PH’s brand guidelines and added localized elements to appeal to the FEU Tech student community. We paired it with a caption that hyped the watch party and teased the official giveaway. The post generated high organic reach and shares, particularly within gaming communities, and sparked excitement days before the event. It also helped boost attendance and gained direct recognition from Riot Games PH.

2. ASTI Membership Drive – DP Frame Launch Post - For this post, I created a customizable display photo frame and designed the caption to feel personal and welcoming, tapping into the student identity and org pride. We encouraged members to use the frame and tag their friends. It generated dozens of profile updates within hours, with many non-members commenting or messaging to ask how to join. The post’s strong engagement proved that when visual content feels both community-driven and well-designed, people naturally want to be part of it.

One of my most successful social media campaigns was for “VCT: Cosmic Wonders with TEC,” an official watch party event partnered with Riot Games PH. As the Event Head and part of the creatives team, I led the overall visual identity, content rollout, and coordination with Riot’s brand guidelines. We designed dynamic visuals, paired them with engaging captions, and scheduled teaser posts, giveaways, and countdowns. This campaign gained strong traction in the student gaming community, with high shares, interactions, and turnout—earning positive feedback directly from Riot Games PH.

Another campaign I’m proud of was the ASTI Membership Drive. I contributed to the design and copy strategy—creating DP frames, posters, and publication materials that felt personal and aligned with the org’s voice. We coordinated with the department and other student orgs to maximize visibility. The campaign stood out because it sparked conversations and organic reach—students were sharing and tagging friends without even being asked.

Lastly, the Market! Market! Pitch & Innovate campaign was impactful because it combined strategy and storytelling. I helped design speaker posts, write captions that introduced complex ideas in an engaging way, and schedule content that aligned with key event milestones. Our goal was to make the event feel approachable to students who had no prior pitch experience—and the engagement we got reflected that.

Across all of these, the common thread was understanding our audience, building campaigns around what they care about, and making sure visuals and copy felt both professional and human.

One of my go-to tactics is leveraging timely, community-relevant content that balances aesthetics with relatability. Based on my experience handling publicity for campus orgs and events, what really works is combining visually striking designs (or edits) with captions that sound like how your audience actually talks—whether that’s witty, casual, or even a bit chaotic in tone.

For Instagram, I focus on strong visuals + carousel formats or reels paired with trending audio. On TikTok, I study trending formats and adapt them to fit org announcements or promos, which works great, especially for student-led or gaming events. Also, early engagement matters. I make sure the post goes up during peak times (usually around lunch or early evening) and immediately share it within internal circles to build momentum.

It’s all about making the content feel like it belongs in someone’s feed—like it’s part of their world, not interrupting it.