I describe scents by connecting them to feelings and moments, not just ingredients. Instead of saying “vanilla,” I’ll say it smells like warm cookies right out of the oven — cozy and sweet. I talk about the vibe (fresh, cozy, bold, clean), when I’d wear it, and how long it lasts. I’ll also compare it to familiar scents so viewers can picture it — that way they almost “smell it” through the screen.

I prefer TikTok for product promotion because it feels authentic and interactive. Short-form videos let me show real reactions, quick demos, and day-in-my-life moments that feel natural, not forced. TikTok’s algorithm also helps reach new audiences, so good content spreads fast.

To create content that stands out for a retail brand, I’d focus on storytelling over “sales.” Instead of just showing products, I’d show how they fit into real life — outfit try-ons, styling challenges, “come shop with me,” and mini routines. I’d mix aesthetic shots with authentic reactions, plus quick hooks in the first few seconds to grab attention. I’d also use trends wisely (without losing the brand’s voice), add captions/visuals that make it easy to watch without sound, and invite my audience to interact — polls, “which one should I buy?”, and honest reviews. My goal would be content that feels fun, helpful, and real — not like an ad — so people actually stop scrolling and connect with the brand.