I think Youthforia has begun to capitalize on the power of influencer collaborations, but should shift their focus towards more recognizable Gen Z identities. While nano and micro influencers generally have greater engagement rates, Alix Earle has immense influence on her followers and is known for sleeping in her makeup often. This would be an ideal collaboration for targeting college students who often end up sleeping in their makeup. Alternately, Youthforia can partner with personas such as Lexi Hidalgo, who bases her content around clean and healthy living, as well as self care.

I am proud of my Instagram account because I feel that it showcases my most favorite moments and people in my life.