I’d keep influencers engaged by making the collaboration feel as personalized as the product itself, showing how it connects to their style and audience. I’d also build ongoing relationships through sneak peeks, early access, and featuring their content so it feels like a true partnership.

I’d track success through a mix of quantitative and qualitative metrics: engagement rate (likes, comments, shares, saves), reach, and follower growth, paired with UTM links or discount codes to measure direct conversions. I’d also review content quality and sentiment in comments to gauge how well the product resonates beyond surface-level impressions.

I’d start by identifying micro- and mid-tier influencers within the golf and broader sports lifestyle space using engagement rate, audience demographics, and content relevance as key metrics. Beyond reach, I’d look at comment quality, past brand collaborations, and whether their followers align with the target customer profile for golf bags to ensure authentic conversions rather than vanity metrics.