He/Him
Koushik
i am a quick learner and passionate about tecnology
About Me
Mumbai, Maharashtra, India
Interests
Brands I Follow
Interview Questions
Sousa
Social Media Specialist for Wellness Drink
How do you think about the difference between content that builds a brand vs. content that drives a purchase?
I see brand-building content as something that creates emotion, trust, and identity over time — it’s about how people feel when they see your brand.
On the other hand, purchase-driven content is more direct and action-focused — it answers ‘why buy now’ with clear value, urgency, or proof.
Both are important, but they serve different moments in the customer journey. Brand content attracts and builds connection, while performance content converts that connection into action.
Sousa
Social Media Specialist for Wellness Drink
If you had to create one piece of content for Sousa this week, what would it be and why?
I’d create a short-form video campaign showing a ‘day in the life’ experience with Sousa — not just the product, but the feeling. From the first interaction to the final moment, capturing emotions, aesthetics, and real use. Because today, people don’t just buy products, they connect with stories and experiences. This kind of content builds relatability, trust, and stronger brand recall.
Sousa
Social Media Specialist for Wellness Drink
How would you increase engagement for a new Supplement brand on social media?
by creating reels