To promote your app to an audience that’s new to the Bible, I’d keep it genuine, honest, and uplifting—because I truly love Jesus and want others to experience His love too. I’d create short, relatable videos using trending sounds and captions like, “POV: You’re finally ready to start your walk with God ” or “This app helped me stay close to Jesus, even on my busiest days.” I’d highlight how the app makes it easy to grow in faith little by little—through daily verses, devotionals, or simple reminders—because everyone deserves a starting point that feels welcoming and real.

Some of my favorite brands to follow on Instagram and TikTok are: @Glossier – I love how their content feels clean, relatable, and focused on real people using their products. @Gymshark – Their mix of workout motivation, wellness tips, and community challenges always keeps me inspired. @OLIPOP – They do a great job mixing aesthetic product shots with fun, quirky content that doesn’t feel forced. @AlaniNu – Their energy and wellness content is super trendy, colorful, and really speaks to a younger health-focused crowd. @Sephora – I love how they blend product drops, tutorials, and influencer content all in one place.

One content strategy that’s worked really well for me is making sure I grab attention within the first 5 seconds of the video. Whether it’s using a bold statement, a trending sound, or an unexpected visual, I try to hook the viewer right away so they’re curious to keep watching. I’ve used this approach in videos like my guitar cover, where I started playing immediately instead of doing a long intro, and it ended up getting way more views than I expected. That quick, engaging start makes a big difference in keeping people interested.