Videos that I like to watch are why people didn't choose a prom dress or smooth and clean prom transitions. Most of those pieces of content appear on my feet especially during prom season but there are months of planning the perfect look before the season even starts. When I was looking for dresses and colors, I spent a lot of time on TikTok and Pinterest, so those platforms in my opinion would be the most important to highlight.

As an older sister and as a recent high school grad, I know the importance of finding a perfect prom dress. My sisters are in that age where they need to choose only one dress to wear for prom, and that is a big decision to make. I think connecting emotionally with GenZ shoppers is not just about how good the dress looks, but about how confident it makes you feel and the story line that goes along with it. Prom is not just about the dress, it's about the time in the memories that you create and so I think it would be important to highlight those aspects. Now as a college student and wearing dresses to formal, I would safely say that the moments while wearing the dress is something that should be highlighted. The same goes when you look good you feel good, and I know that that is true with every dress I've ever worn.

Currently, I do not have any experience filming retailer content for brands, but I would be very comfortable doing this. I would love the opportunity to grow and learn more about retailer content.