Interview Questions
Sousa
Social Media Specialist for Wellness Drink

How do you think about the difference between content that builds a brand vs. content that drives a purchase?
Brand content makes people remember you. Conversion content makes people act right now.
Sousa
Social Media Specialist for Wellness Drink

If you had to create one piece of content for Sousa this week, what would it be and why?
It would be a tiktok video of me drinking the Sousa drink right after a workout going into detail about the positive effects that come from our product.
Sousa
Social Media Specialist for Wellness Drink

How would you increase engagement for a new Supplement brand on social media?
I will post on both instagram and tiktok giving people an honest and reliable source that shows off the quality and value of your products.




