I think stearing the video concept in a way that promotes using Bakr’s 12 days of Christmas exclusive at Target as a way to take time for yourself during the busy holiday season/final season for college students would be an engaging video idea. As a content consumer, I tend to always stop on videos that promote self care and study breaks and I think Bakr could be just that! An engaging voiceover hook and even the concept of heading to Target to grab after a big exam to treat myself is something I’d love to play with!

I have not specifically done a product review on my tik tok page before, however I have done ads for companies like Grubhub and reviews for establishments like View Boston that effectively promote and reach my college student audience. Because of this, I feel I have the skill set to properly promote Bakr and appeal to my audience!!!

Social media is a powerful tool here on campus, so posting promotional videos about Uber One and how it can specifically be helpful to students at BU and Boston-based college students is how I’ve completed outreach in the past. Outside of social media, engaging with students during passing time with on-street interviews or handing out information about Uber One to students can be a great tool as well to get as many sign-ups as possible.