I haven’t led a full integrated marketing campaign yet, but I’ve studied and followed many successful ones and understand how the various channels need to work together. For example, if I were to work on an integrated campaign for a product launch, I’d start with a strong, consistent message across platforms—email, social media, paid ads, and maybe even influencer outreach. I’d align everything around a central theme and use data to adjust along the way.

I stay updated on current marketing trends and best practices by combining a few different approaches. I regularly follow industry blogs and newsletters like Marketing Brew, HubSpot, and Neil Patel. I also stay active on Indeed where I follow thought leaders and see what strategies brands are actually using in real time. Podcasts like Marketing Over Coffee or Social Media Examiner are great for staying inspired during commutes or workouts. Beyond that, I like experimenting—testing out new tools or tactics myself. I’ve found that hands-on experience often teaches me more than theory ever could. And when I can, I attend webinars or conferences to get firsthand insights and network with other marketers.

Yes. (see my previous answer, to your similar gig application)