K
Kirstin
I am a political science major with a minor in economics. I am a student athlete so I am very good at multitasking and handling multiple things at once.
I am a political science major with a minor in economics. I am a student athlete so I am very good at multitasking and handling multiple things at once.
About Me
University of Pittsburgh
Class of 2024
Pittsburgh, PA, USA
Interview Questions
Sourse
Digital Media Specialist
In your opinion, what's the key to creating a successful digital marketing program?
The key to a successful digital program is knowing your audience. Every age group has a different appeal. Creators should know the type of content appropriate for their audience in order to make it marketable and appealing.
De La Calle Co Inc.
TikTok Content Creator
What brands or TikTok accounts do you think are doing a great job on the platform?
The NFL currently is doing an amazing job with their tik tok account. They are embracing and leaning into pop culture to broaden their audience to a target that was not previously reached. Alani Nu also does an amazing job on tik tok, allowing college students to submit their tik tok ideas so they are always up to date on trends.
Candier
Marketing Intern / Campus Rep
How would you spread the word about Candier on campus?
One thing I would change about the brand is making it more appealing to a broader audience. Right now it looks like the brands target audience is focused on teenaged-early 20 young girls. While these candles can still be youthful, it can be marketed as a brand that also sells more mature scents that older women may be more inclined to buy.