Brands like Duolingo, Ryze, Prime and so on have a great space in CPG by using their humour, influencer marketing, trend based content and also using relatable clips.

I would build a strong brand community by posting consistently, engaging the content and interacting with people through the comment section or dms. I would also use trending topics, relatable thing and encourage user generated content. Also I would analyse audience feedback to improve engagement.

I would create entertaining and relatable videos so that people can relate to videos because if people relate with videos the chances of likes and views and follows get increased. I use trending audios and do some challenges because I believe that by doing this 80% of viewers get influenced and start following us.