I really like brands like OLIPOP and Poppi because their content feels fun, colorful, and very social first. They do a great job of making the product feel like part of everyday lifestyle moments, pool days, casual hangouts, and quick “on-the-go” clips, while still keeping everything visually clean, engaging, and trend-driven.

Short, visually driven content tends to perform best, especially quick “first sip” reactions, aesthetic POV moments, and satisfying pour shots. Day-in-the-life style clips where the beverage is naturally part of a routine also do well. Anything that’s fast-paced, visually appealing, and focuses on texture, sound, and real reactions tends to keep attention and feel shareable.

Lifestyle content feels authentic and engaging when it feels like a real moment instead of a staged one. Natural lighting, imperfect details, and real reactions make it more relatable.