Since the role involves creating content almost daily, I focus heavily on planning and batching to stay consistent and avoid burnout. I typically start with a weekly or biweekly content plan based on content pillars and performance data. From there, I outline ideas, write hooks/scripts in batches, and schedule dedicated shoot days where I record multiple pieces of content at once. After filming, I batch edit and organize everything into a content calendar so posts are scheduled in advance. This gives me flexibility to stay ahead while still leaving room for timely or trend-based content. I also build repeatable systems—like templates for hooks, captions, and editing styles—to streamline production. Consistency comes from structure, but I always leave space to adapt based on performance and new opportunities.

I’m very comfortable experimenting with new formats and trends. I actively monitor platform updates and trending content styles, and I enjoy testing new ideas to see what resonates most with the audience. When I spot a trend, I evaluate whether it aligns with the brand’s voice and goals before proposing it. I’m proactive about sharing ideas, whether that’s a new short-form format, storytelling angle, hook style, or editing trend. I also believe in testing strategically—trying variations, tracking performance, and refining based on data rather than just following trends blindly. Being adaptable and creative is essential in content, and I see experimentation as a key part of driving growth and staying relevant.

Yes, I’ve worked on retainer and long-term content setups before. Typically, it involved agreeing on a monthly deliverable structure (for example, a set number of posts, short-form videos, or edited pieces per week), along with a clear content strategy aligned to the brand’s goals. We would start with a strategy phase—defining target audience, tone, content pillars, and KPIs—then move into a consistent production schedule. I handled planning, scripting (when needed), shooting/creating, editing, and scheduling. We also had regular check-ins (weekly or biweekly) to review analytics, optimize performance, and adjust the strategy. The retainer structure allowed for consistency in branding, better long-term growth, and more efficient workflows compared to one-off projects.