Man eating cereal. He pours it and the milk splashes everywhere. He has a weak spoon grip and slouched posture. He tries to open a pickle jar and fails, and a woman walks by and he awkwardly nods. On-screen text says “Eating like a boy.” It cuts to him pouring Man Cereal with on-screen text that says “Switches to Man Cereal.” He has better posture, does a push-up, opens the pickle jar without effort, and smiles.

The target cereal is men, and I would emphasize how much my man loves it and how much I love that he loves it. I would appeal to men wanting to impress women and be masculine while being healthy and enjoying a delicious, nutritious cereal.

I’m naturally a funny person and can lean into this while emphasizing my real love of fitness. I can make relatable content that highlights some of the struggles that come with working out in a humorous way. I’m authentic in my content and regularly keep up with social media trends so I can create the best, most engaging content.