As community council president i had a successful marketing campaign for a flag football game between dorms with a play on the “ain’t that our ball” popular lebron meme. We had such a great turnout and great game.

I stay on top of marketing trends by staying active on social media and paying attention to what’s going viral whether it’s a trending sound on TikTok, a meme on Instagram, or the latest show everyone’s talking about. I watch how viral moments turn into challenges or content trends, and I take note of how brands and creators jump in to make them their own. It helps me stay creative and think about how to tap into culture in a way that feels current and relatable.

When I create digital content, I start by thinking about who I’m trying to reach and what they care about. I look at what’s trending, pull inspiration from real life or pop culture, and come up with a concept that feels authentic. Once I have the idea, I write a short script or caption that’s clear and relatable, then plan out the visuals. I focus on grabbing attention fast—especially in the first few seconds. After posting, I track how it’s doing and make adjustments based on what works. For me, it’s all about keeping it real, creative, and intentional.