I’d highlight real use cases that show clear value—like saving time or boosting creativity. I’d use short-form video, user testimonials, and side-by-side “before and after” content. Community-driven campaigns, referral incentives, and consistent educational content would help build trust and drive sign-ups.

To effectively engage a young professional audience, I believe in combining authenticity, community, and strategic content. I would create relatable, value-driven content that speaks to their ambitions, such as career tips, insights on AI and tech trends, and behind-the-scenes moments that humanize the brand. Platforms like LinkedIn, X (Twitter), and Instagram are key, but so is meeting the audience where they already spend time, including short-form content on TikTok or Reels. I would also integrate my personal platform, @kimiah.j, which already reflects my creative perspective and ability to connect with peers. I see my social media not just as a portfolio, but as a tool to test content styles, engage with my community, and show how young professionals resonate with thoughtful, well-executed digital storytelling. This dual approach, building both the brand’s presence and aligning it with authentic voices like mine, creates stronger and more trustworthy engagement.

Yes I have. I have had the opportunity of serving as a Julie care ambassador so I was actually on campus selling their company products on Howard University campus, which was really nice. That was an in person interactive experience so I was able to sell their products but also practice my in person customer service skills. Also, I have a Depop shop so I’m very familiar with selling products online and communicating via my phone.