Interview Questions
equipt
Sales Outreach Intern
what are some example studios you would target in this role?
I would target lifestyle marketed fitness clubs, male and female, although a concentration would be placed on yoga, pilates, and class oriented gyms. Additionally, I would look at their websites to get a sense of their brand and how it aligns with Equipt's. Based on that, here are a few studios I would target.
equipt
Sales Outreach Intern
Can you give an example of a successful outreach strategy you have implemented in the past?
In my role as a Junior M&A Analyst, I have included times for a potential meeting with targets to make it easier for them to say "yes". Additionally, by adding a few dates and times, it differentiates the pitch from others and makes it more human, and not "spam" or AI generated.
equipt
Sales Outreach Intern
How would you approach building relationships with potential business partners?
In initial outreach, I would research the target and apply something specific about their business in my campaign; this will let the target know that they are being targeted for a specific reason and thought went into them and their studio. It's important to create a level or person to person connection to begin building a relationship on mutual understanding and trust.